The What, How, And Why Of Keyword Densities

The What, How, And Why Of Keyword Densities


Copyright © 2005 Matthew Rotterman


Keyword Text


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Keyword density is an important concept for website owners to


understand. Keyword density, in today's Internet, is what will


ultimately improve your search engine optimization (SEO) ranking.


The importance of having a high SEO rating is absolutely critical


if you wish to have high volumes of traffic to your website.





Let's talk first about SEO and what it does. If you type a search


into google, yahoo, MSN, or any other major search engine there


are likely to be thousands to hundreds of thousands of results


come up on the search engine. So let us imagine that you sell


ceramic dolls on your website. Now someone types "ceramic dolls"


into a search engine, where in those thousands of website results


does your website fall? Does your website rank on the first page?


If you are like most websites, your ranking is probably somewhere


in the depths of the results ranking well over number 1,000.


Imagine a customer seeking what you sell, but not being able to


find your business. Do you really think that someone is going to


sift through the first 1,000 results to find yours?





Search engine optimization (SEO) simply means that you are going


to employ methods that will move your website up in the search


engines results for "ceramic dolls" or your own personal


keywords. Research and common sense tells us that if a potential


website visitor/customer does not find your website within the


first 20 results, he or she will move on and try a new search or


simply use one of the first 20 websites that he or she has found.


This is where keyword density comes into play.





In years past I can remember finding web pages that had hundreds


of words listed at the bottom of the page, this was a common


practice. The reason for this was so that the search engines


would place this website on the results page if a web surfer


typed in any of those hundreds of words. Times have changed and


so have search engines. Today the search engines are much more


sophisticated in how they locate websites to list in their


results.





Keyword articles (adhering to certain keyword densities)


dramatically improve a websites SEO ranking. Going back to our


ceramic dolls example, this site would want a keyword article


written with the keywords "ceramic dolls" inside the article.


This way when a web surfer types in "ceramic dolls," the site


will come up much higher in the Search Engine Result Pages


(SERP's).





The search engines use certain algorithms that "read" these


keywords for the surfer. If you go and type in any phrase into a


search engine you will notice that the results show those


keywords highlighted in bold. They show you how the keywords are


listed in those web pages. Placing articles on your website that


contain the keywords your customers are looking for will help


your search engine ranking for these specific keywords.





Now, you cannot simply type the "ceramic dolls" over and over


again on the same web page. With the sophistication of today's


search engines, doing that would actually harm your search engine


ranking. You need to provide articles that not only contain the


keywords, but articles that also contain some relevant


information as well.





There is great debate over what density to use in a keyword


article. Suppose you want a 500-word article written on ceramic


dolls. What percentage of the time (density) should the phrase


"ceramic dolls" be used? Should it be in there 4% (20 times) of


the time, 7%, or 12%? You must be careful because using the


keywords too often hurts your rankings, while using too little


doesn't improve your ranking enough. So what is the answer? The


answer is that only those that develop the algorithms for the


search engine companies actually know.........and they aren't


talking. Most people use anywhere from 3%- 15% keyword densities.


Some people believe that having the keyword phrase in the title


and as the first word of every paragraph helps. Some believe that


using "dolls that are ceramic" 18 times and "ceramic dolls" 2


times in a 500-word article with 4% density will work.





Here is what everyone does know, if you are not utilizing keyword


rich articles on your website (regardless of the density you


choose) you will not be very highly ranked in any of the search


engines. Keyword rich articles are one of the best ways to


advertise your site. If you want more visitors to your website,


who translate into more customers, you must utilize keyword


articles to improve your search engine rankings so that people


can find your website.











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Matthew Rotterman is a writer and editor at: KeywordText.com. "Keyword Text" managed to bring together several writers and


editors to provide a few low-cost writing services for those who


are working hard to become more profitable. They offer Content


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will be surprised. http://keywordtext.com/dir.pl/ktc/index.html